When I grew up, there were generally three available sizes at stores: a 6 to 10oz bottle, which were rare, 12 ounce cans, and 2 liter bottles. This was good.
Then sometime during the late 80s/early 90s I recall the first time I saw a 16oz version in a plastic bottle. 4 more ounces, in a pretty plastic container.
From there, they decided we needed 20oz plastic bottles, 8oz cans, which I suppose would have a purpose on an airplane for a smaller size drink – and then – I have recently spotted 14 oz bottles being sold a few cents cheaper than their 20oz companions. 1 liter bottles have cropped up more, and more recently, too (here’s an idea, guys, that’s about 1/5th gallon).
How many different sizes do you need, and really, how damn thirsty can you be? Shouldn’t the idea of fountain drinks be able to quench the thirst enough?
Evidently not. I just found a 1.5 liter bottle introduced by Pepsi.
From WikiPedia:
While CEO of PepsiCo in 2008, Indra Nooyi earned a total compensation of $14,917,701, which included a base salary of $1,300,000, a cash bonus of $2,600,000, stocks granted of $6,428,538, and options granted of $4,382,569.
Where can I sign up to get a cool 15 mil (or heck, I’d settle for 20% as a conceptual person) for promoting the concept of “My own cola’, where you use a vending device to choose just how much you want, and a nice little option to personalize your overpriced sugar water’s label on an option from 4oz to a full gallon of sugar?